CPA Pipeline Toolkit

Whether you’re presenting to middle school, high school or college students—or even CPA Exam candidates—the AICPA has put together materials to help make your engagement opportunities a success.

These materials were created using best practices along with AICPA research about various student audiences. The following presentation guide, slides, videos and awareness collateral were designed to help state societies, CPAs and other professionals engage with future accounting professionals.

Presentations, Toolkits and Guides

Next Stop: CPA

Use this PowerPoint deck to talk with students about the advantages of earning the CPA license and the benefits of AICPA Student Affiliate membership.

Pay it Forward: Your How-To Guide for Inspiring Students to Become CPAs

This toolkit includes information to help you increase students’ awareness of—and interest in—accounting careers and all they have to offer. In it, you’ll find:

  • Tips for presenting to various student audiences
  • Information to help you better understand your audience
  • Links to additional materials and resources created for students

ThisWaytoCPA Presentation for College Students

What is a CPA? This PowerPoint introduces students to the accounting profession, AICPA and the CPA credential, including eligibility requirements, benefits of becoming a CPA, and the CPA Exam.

Potential, Prestige & Purpose: An Introduction to the Accounting Profession

Use this deck if the goal of your presentation is to introduce or familiarize students with the profession in general. It describes what accountants do, details the benefits of becoming one, and explains the difference between accountants and CPAs.

Crafting Your Career: An Actionable Plan for a Rewarding Work Life

This guide exists to help students piece together an exciting and rewarding career path and contains accounting-specific information for those on the path to becoming a certified public accountant (CPA).


Let's Talk Business

Accountants are the backbone of the business world. Led by Ming Lu, an accounting professor at Santa Monica College, this video takes students down the career paths of three young CPAs in various industries so they can hear first-hand what it’s like to work as a CPA in the fields of education, tax, business and industry and forensic accounting.

Virtual Field Trips - Start Here, Go Places.

Students go on virtual field trips across the country to meet real CPAs and see what a life in accounting is really like.

Videos for the Classroom - Start Here, Go Places.

CPAs share their insights on a variety of topics such as the value of diversity in the accounting profession, how pursuing an accounting Ph.D. pays off, and the importance of having a mentor.

Student Webinars

Watch upcoming and archived webinars covering accounting careers, the CPA Exam, scholarships, CPA Evolution, and more (some require AICPA Student Affiliate membership).

Accounting Faculty/Professional Webinars

Watch upcoming and archived webinars covering the latest in accounting education with AICPA staff, accounting faculty and expert practitioners (requires site registration as an accounting educator or professional).

Accounting Program for Building the Profession (APBP) Materials

The AICPA Accounting Program for Building the Profession (APBP) trains high-school teachers to deliver the program's advanced accounting curriculum - a two-semester, honors-level course - at their school. The curriculum integrates managerial and financial accounting to show how accounting facilitates business and narrates a company’s inner workings through its financial statements.

APBP Presentation

This PowerPoint explains the program's benefits and is designed for presentations to school boards and other stakeholders.

APBP Implementation Package

Access the program's how-to guide, customizable program proposal letters, and marketing tools and resources needed to get stakeholders on board with implementing the program.